We couldn’t think of a better cause – a supportive celebration of our local seafood industry that’s guaranteed to taste great. Seafood Industry Australia (SIA), the national peak-body representing Australia’s commercial fishing industry, is calling on Australians to ‘ask for Aussie barra’ in celebration of National Barramundi Day today, October 18.

‘With its Aboriginal name and prominence on restaurant menus, Australians often assume the barramundi they are eating is Australian, but this is not always the case,’ SIA CEO Jane Lovell said.

‘Over 60% of barramundi eaten in Australia is imported. Research shows that most people assume the seafood they are consuming when they eat out is Australian – but clearly this isn’t the case. Unless the country of origin is included on the menu, it really isn’t clear what we are buying and we believe the Australian seafood industry deserves to be recognised and supported.’

‘National Barramundi Day is the perfect opportunity to create awareness and promote top quality, Australian barramundi’, says Jane.

Australian Barramundi at Boon Wurrang Cafe, Victoria

SIA has gained the support of renowned chefs such as Matt Moran, Neil Perry and Guy Grossi, coming on board ask for Aussie barra. The new National Barramundi Day will also see nearly 40 restaurants from across the country including Florentino, Sake Rockpool, Rick Shores and Catalina Rose Bay running one-day only specials of Australian-farmed barramundi – today October 18.

For a complete list of supporting venues visit: australianbarramundi.com.au/barra-day/

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